Building Your Business
The five secrets of effective networking that built my success by “positive economist” Susan Hayes

26 August 2013

Susan Hayes is MD of Hayes Culleton Ltd. She is an economist, financial trainer and speaker. Her clients include Irish Times Training, The Bank of Valletta (Malta), VectorVest (US) and GillenMarkets among others. A board member of the Irish International Business Network, she is the author of The Savvy Woman's Guide to Financial Freedom and the textbook Positive Economics.

Dubbed the “Positive Economist”, Susan was a guest speaker at Border Bizcamp earlier this year when she delivered an insightful and entertaining talk around the subject of business survival and growth. Susan regularly contributes to national and international media, including The Sunday Times (Malta), RTE, Newstalk and Today FM (Ireland).

PLATO EBR is delighted that Susan agreed to share with us her five secrets of effective networking.  For Susan Networking is “one of the most effective and fun ways to grow your business, but not everybody will agree…”

Susan’s five secrets to effective networking are:

1.      Don’t try to talk to everyone

Make meaningful connections.  I firmly believe that you create your own opportunities. By connecting with a given person, you are sowing the seeds of future business relationships. The perfect opportunity is not out there somewhere, waiting for you to find it: it’s waiting for you to build it.

2.      Don’t just look for what’s in it for you

Have you ever felt doubt creeping in while getting ready for a networking event?  Do I really have to go?  Think of what you will bring to the event. In what way will your presence make the networking event a success? Will the people who get to talk to you have a good laugh? Will they find that you can give them an interesting perspective on their business? That you are a good listener and a generous person?

Believe it or not, business is very much about generosity. You get back what you put in it: the more you give, the more you get back.

3.      Help out

Guess who gets to meet most people at a networking event? Guess who always knows what to say to complete strangers? Guess whom everyone remembers? The organisers.




4.      Cross-pollinate

Belonging to several networking or business groups allows you to represent one group at another group’s gathering: cross-pollination increases the number of connections.


5.      Network depending on what stage your business is at

 Who is your ideal client or business partner? What kind of business circles would you like to belong to? Is your client local, small business, sole trader? Look for local networking opportunities. In my case, I look for international, bigger clients: so I go to international, bigger networking events.

 If you want to go international, attending local networking meetings will not yield the results you’re after. If you want to do business with big companies, attending networking events where sole traders and SMEs are the majority is not going to be a natural fit.


To read the full article click HERE




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