Building Your Business
PLATO EBR companies undertake Branding Workshops in conjunction with Brilliant Red and Southern Regional College

13 March 2018

Brilliant Red’s Paul Reavy and Shane Meehan provided two NI talks on the importance of Branding, and the psychological under-pinning in buyer behaviour as well as the business owner responsibility to engage in [digital] messaging to remind the consumer of their brand.

PLATO companies learnt the value of Branding being important for all businesses, “and not just about getting a graphic designer to get the logo designed, colours right and job done”.

The workshops also focussed on facilitating case study examples from PLATO companies on developing their growing brand/product ranges and for others on their re-branding exercises.

Both NI PLATO Groups were also made aware of digital programmes offered in their Council jurisdictions. Digital NMD is a new initiative, led by Newry, Mourne and Down District Council in partnership with Southern Regional College (SRC) and South Eastern Regional College (SERC) will help equip local businesses (SMEs) with the confidence, skills, and tools to benefit from the rapid growth of digital and emerging technologies. For more information on Programme Launch visit HERE

Armagh City Banbridge and Craigavon Borough Council’s Digital Transformation Programme will assist 100 businesses to transform digitally by delivering two distinct elements of Digital Marketing Support and Digital Innovation Support. Fore more information visit: HERE

For more information on Brilliant Red say hello to:

For more information on Southern Regional College supports email:

  • Cavan
  • Louth
  • Meath
  • Monaghon