Building Your Business
About the PLATO EBR Clusters

PLATO EBR has a range of cluster groupings. Please find below further information on some ongoing clusters:-


What is the PLATO EBR Internationalisation Cluster about?

To find out if your product or service is exportable, you may need assistance with getting it to market; perhaps you need the confidence in getting it to market from experts that have been through the process many times over. Since more and more SME’s are recognising the value of internationalising their product, PLATO EBR is offering a series of workshops for businesses interested in exploring whether or not they should expand their marketplace. The workshops will focus on a range of delivery methods including case studies and best practice examples and topics include but are not limited to: -

- Why internationalise?

- Marketing tools for export

- Funding internationalisation

- Partnerships for internationalisation

- The Marketing Plan – target markets

- Bringing New Products to New Markets

- Competition

A cluster strategy is an anticipated outcome of the Cluster which will comprise an action plan for each participating business identifying the current and anticipated future needs of businesses in the Cluster. For further queries contact Bisnet-Ireland by Email to info@bisnet-ireland.com or visit www.platoebr.com

 

 

What is the PLATO EBR Food Cluster about?

The Cluster programme places a strong emphasis on innovation within the business and once completed participants will have a clear outlook of the direction their business should take. There is a minimum of 8 half-day workshops which will be hosted in the East Border Region. Topics to be covered may include;

 Differentiation in the Marketplace/USP

 Branding & Packaging

 Routes to Market and Distribution

 Costing & Pricing

 Marketing Strategy

 Pitching to Buyers

In addition, to the workshop element of the programme, each participant is provided with an opportunity to pitch at a customised "Meet The Buyer" event. Participants will have access to inter group and cross border networking with circa 15 additional Plato EBR groups. Members will also have access to Business Development Training.

A cluster strategy is an anticipated outcome of the Cluster which will comprise an action plan for each participating business identifying the current and anticipated future needs of businesses in the Cluster. For further queries please email to info@platoebr.com or visit www.platoebr.com



 What is the PLATO EBR E-tourism Cluster about?

The E-tourism Cluster provides a Programme of activity to ensure that participant companies have the opportunity to develop collaborative opportunities within their respective business. The Cluster work involves a series of iterative 2-3 hour workshops (estimated number of workshops approximately 6-10) focussing on key topics/issues relating to e-tourism for businesses in the East Border Region may include but is not limited to:-

  • Enhancing competiveness for tourism in the region - appraisal and awareness
  • Supporting Businesses to develop their e-marketing activity - capacity building, appraisal of target markets, developing e-commerce strategies
  • Participant companies have the opportunity to take opportunities from the online marketplace with the overall aim of becoming more 'digitised'
  • Online marketing/ website and search engine optimisation - online platforms, social media
  • Enhance tourism supplier and provider relationships (multiplier effects) - improve strategic inter-regional networking opportunities

A cluster strategy is an anticipated outcome of the Cluster which will comprise an action plan for each participating business identifying the current and anticipated future needs of businesses in the Cluster. For further queries contact Siobhan McGuigan at oli does it by Email to Siobhan@olidoesit.com  or visit www.platoebr.com


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