Building Your Business
Cyber Security and Manipulating Social Media

19 February 2016

Some Hints and Tips from the guys at BookBuzz.Biz

 Cyber security as an hotspot
 Our blog on cyber security got quite a lot of traction and has been reposted a few times across the world wide web.Here are some interesting statistics from the blog:
  • 200,000 new pieces of malware are identified every day
  • 13.1 million Americans are victim of identity theft annually
  • 600,000 accounts on Facebook are compromised every day
  • 25% of all reviews on Yelp are bogus
  • 11.2% of Facebook accounts are fake
  • One third of all households in the USA are infected by malicious software
  • 95% of all malware is not detected by most virus checkers (those include McAfee and Symantec)
  • 75% of the time your defences can be penetrated in minutes
  • Android was created to give Google access to all your mobile data
  • Google was fined $22.5 million for illegally circumventing privacy settings
  • The average person will encounter 1,462 privacy policies every year, with an average length of 2,518 words
  • PayPal’s privacy policy is longer then Shakespeare’s Hamlet
  • Acxiom has over 700 million consumer profiles worldwide
  • 100 million phishing messages are send every day
  • Organised crime is 15-20% of global GDP
  • 80% of all hackers are now working for organised crime
  • 70% of all IoT devices have 25 unique security flaws (they can hack your coffee pot, which will then hack the rest....)
Read more here. Robert Epstein wrote just as scary an article about SEME (Search Engine Manipulation Effect) or what is in effect mind control. Click here to read. Highly recommended. We covered Filter Bubble with a client in 2013. It isn't getting any better.

Complexity of social media on top

Overlay that with the complexities of marketing and social media. Best illustrated by Brian Solis conversation prism. Combine that with some CX  (being hacked or manipulated is a bad experience).

Social media summit
If you are looking for some tools and time to think, the social media summit might be of interest. Use "Bookbuzz" for a discount. With speakers such a Ted Rubin and Steve Dotto.

We are going to try to get a number of you in a private room with Ted Rubin. If that is of interest, me a line (
About Ted Rubin
Ted Rubin is one of the leading experts in social media and has been there and bought the T-shirt.
  • He is the most followed CMO on Twitter according to Social Media Marketing Magazine
  • He is one of the most interesting CMOs on Twitter according to Say Media. 
  • He is number 13 on Forbes Top 50 Social Media Power Influencers, 
  • He is number 2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers.
He worked with some of the great such as Seth Godin and John Andrews and has worked with companies such as Walmart, Publicis, Yoyodyne, Collective Bias, Aptaris, Brand Innovators, Crowdsourcing Week, Dynamic Signal, OpenSky, and SheSpeaks.
  • Cavan
  • Louth
  • Meath
  • Monaghon